Performs complex (journey-level) social media marketing work. Work involves compiling and disseminating marketing information and data. May train others. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.
Essential Job Elements:
Prepares and manages a social media plan to promote VLB offerings, increase audience growth, website visits, and customer engagement. Develops social media and email contact strategies to increase audience growth and engagement. Develops and implements social media and email campaign calendar to support VLB goals. Reports digital media metrics utilizing various analytic tools. Monitors and moderates conversations on VLB social media communities on behalf of the VLB. Writes, edits and accurately disseminates VLB information to a wide audience. Coordinates with team members on content development. Documents, evaluates, recommends, and monitors policies and procedures pertaining to VLB social media activity. Other related duties as assigned, including social media functions outside regular business hours.
Applicants must document on the application how the following qualifications are met: Graduation from a four-year college or university with major course work in communications, marketing, journalism or a related field, plus professional marketing experience monitoring, moderating and engaging social media networks such as Twitter, Facebook, Pinterest, and Google. A writing sample a related to the essential duties of the position must be submitted at the time of interview. Experience may substitute for education on a year for year basis.
Three years or more of experience overseeing digital content management. Experience in email marketing and content development on veterans or military benefits or veterans issues. Proficient in use of blogging and email platforms including WordPress and Constant Contact. Veteran preferred.
Knowledge, Skills, Abilities:
Knowledge of: social media trends, measurement tools, search engines and effective dissemination of information to a wide audience. Knowledge of current marketing practices, governing laws, and market reporting procedures. Ability to develop marketing strategies and to communicate effectively, both orally and in writing.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires the employee to primarily perform sedentary office work; however, mobility (standing and walking) is routinely required to carry out some duties. This position requires extensive computer, telephone and client/customer contact and communication. It requires the ability to bend, stoop, kneel, and reach as needed for filing and similar routine office duties. The job also requires normal cognitive abilities requiring the ability to learn, recall, and apply certain practices and policies. It requires the stamina to maintain attention to detail despite interruptions. Ability to read printed materials and computer screens. The individual must be able to lift, pull, physically handle, and transport records, documents, boxes, and all related information and materials, weighing up to 20 pounds when required. The individual must be able to sit for long periods of time when commuting to and from assigned destination and when traveling on state business including fieldwork and training assignments.
Other (licenses, certifications, et cetera):
Valid Texas Driver's license.
All applications for employment with the Texas General Land Office (GLO) must be submitted electronically by the job closing date through www.WorkInTexas.com. PAPER, FAX OR E-MAIL APPLICATIONS WILL NOT BE ACCEPTED. Please visit our website at www.glo.texas.gov for more information about applying for a GLO job posting. The Texas General Land Office/Veterans Land Board does not discriminate on the basis of race, color, national origin, sex, sexual orientation, religion, age, disability or genetic information in employment or the provision of services. A criminal conviction records check is required for applicants who are selected for a position. The State of Texas requires all males who are 18 through 25 and required to register with the Selective Service to present either proof of registration or exemption from registration upon hire. The U.S. Immigration Reform and Control Act of 1986 requires new employees to present proof of identity and eligibility to work in the United States. The Texas General Land Office is a non-smoking agency. Smoking is permitted only in designated areas. In compliance with the FLSA, the GLO compensates overtime work though time off in lieu of payment.