AUSTIN — Ronald Reagan was president, Top Gun was the top draw at the box office and 2,800 Texans volunteered for the inaugural General Land Office Adopt-A-Beach Cleanup in 1986.
Since then, the General Land Office's Adopt-A-Beach Program has grown into one of the most successful all-volunteer efforts in the nation. In the past 25 years, 406,000 Adopt-A-Beach volunteers have picked up more than 7,800 tons of trash from the Texas Gulf Coast. And thanks to a generous $50,000 donation by Shell Oil Company and Motiva Enterprises LLC, Adopt-A-Beach will celebrate its 25th anniversary by reaching out to even more beach lovers.
"Adopt-A-Beach volunteers don't just clean the beach a few times a year, they make a lasting difference," said Jerry Patterson, Commissioner of the General Land Office. "Shell and Motiva's donation will bring in even more volunteers by helping spread the message that trashing Texas beaches isn't cool."
Shell and Motiva are the exclusive sponsors of the General Land Office's Adopt-A-Beach 25th Anniversary. This donation will also help to develop a public service announcement that will be distributed across the Texas coast, made available on YouTube, and will help create a web-based advertising campaign for various social media. The donation will also help fund a direct mail campaign along the coast reminding volunteers about the date of fall and spring cleanups as well as a full-page ad in Texas Highways to run before the fall and spring beach cleanups.
"Adopt-A-Beach has long enjoyed the support of Shell and Motiva in this campaign against beach trash," Patterson said. "They are a good corporate citizen with a long history of working hard to protect Texas beaches and bays."
The Texas General Land Office's Adopt-A-Beach Program is funded primarily by private contributions. To help out, or for more information, call the General Land Office at 1-877-TXCOAST or visit our website at http://www.texasadoptabeach.org.